Shanghai, in the middle of China's east coastline, is a gate to the Yangzi River valley. It is the largest economic and trade centre in the country and a comprehensive industrial base. Its total population is over 13 million.
Shanghai is well known both at home and abroad not only for its prosperous metropolitan feature and rich humanistic resources but also for a number of tourist attractions with modern flavour that have been developed in recent years. Varied and colourful tourist festivities, like the Shanghai Tourism Festival, the New Year Eve Longhua Temple Bell Striking, the Longhua Temple Fair, the Nanhui County Peach Blossom Festival, are attracting an even increasing number of domestic and foreign tourists.
Shanghai is an ideal "shopping paradise"; Nanjing Road, known as "China's No.1 Street", the reconstructed Huaihai Road, Jinling Road, East, North Sichuan Road, the Yuyuan Garden shopping and tourist area, the Ever Bright City Commercial Centre, Xujiahui Commercial Centre, and Zhangyang Road Commercial Centre in Pudong are packed with rows of shops arrayed with large collections of merchandise that are a feast to the eyes and meet the demands of different classes of domestic and foreign customers. In Shanghai you can have a taste of all the different kinds of food in the world. Shanghai is well developed in communications in air, land and sea, which render tourists with fast, efficient and quality service.
In building Shanghai into an international metropolis the open-minded, cheerful and hospital Shanghai people warmly welcome visitors from all places in China and the world.